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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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6th Sense Freshwater Shindo Shad - Green Shad
+6
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+1
$9.99
$9.99
$9.99
Built with key features that make it the best minnow bait on the market, the 6th Sense Freshwater Shindo Shad features convex eyes, 3D scale texture, and bold gill plates that provide incredible re...
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6th Sense Plump Panorama Swimbaits - Live Gizzard Shad
+3
+2
+1
$8.95
$8.95
$8.95
Engineered for trophy-class bass, the 6th Sense Plump Panorama delivers a substantial profile with realistic scale patterns and lifelike 3D eyes. Its thicker body displaces more water and handles h...
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6th Sense The Draw Glide Baits - 4K Shad
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+1
$49.99
$49.99
$49.99
The Draw Glide Baits deliver versatile action that matches your retrieve style—whether you're after a smooth, steady glide or explosive twitching strikes. Engineered with swivel hook hangers that k...
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6th Sense Trace 6
+8
+7
+6
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$34.95
$34.95
$34.95
The 6th Sense Trace Swimbait is a highly realistic, multi-jointed bait designed to trigger aggressive reaction strikes from big bass. Featuring a 4-piece body construction, this swimbait delivers a...
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Abu Garcia Revo SX VoltiQ baitcasting reel with electronic braking technology
$249.95
$249.95
$249.95
The Abu Garcia Revo SX VoltiQ Casting Reel combines advanced electronic braking technology with premium tournament-level performance for anglers who demand precision, power, and control on the wate...
Abu Garcia Revo X VoltiQ baitcasting reel with electronic braking system
$199.95
$199.95
The Abu Garcia Revo X VoltiQ Casting Reel combines advanced electronic braking technology with lightweight performance engineering to deliver exceptional casting control, distance, and reliability....
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ACC Crappie Riggin' Stix
$89.99
$89.99
$89.99
The ACC Crappie Riggin' Stix delivers the sensitivity you need to detect even the lightest crappie and bluegill bites. Its ultra-responsive tip telegraphs subtle takes so you won't miss a single op...
ACC Dual-FLEX Copolymer Fishing Line - Clear - Monofilament - 6lb
$10.25
$10.25
$10.25
Dual-FLEX fishing line combines the ease of monofilament with advanced copolymer technology for superior performance. Experience reduced memory and stretch that delivers straighter casts, faster ho...
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ACC Trout or Panfishin' Stix
$114.99
$114.99
$114.99
ACC Trout / Panfishin' Stix deliver the sensitivity you need to detect every subtle strike. Engineered with a lightweight design that reduces fatigue during long days on the water, these rods combi...
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Accu Cull Tournament Zippered Weigh-IN Bag
$43.99
$43.99
$43.99
Revolutionize your tournament weigh-ins with the Accu Cull Tournament Zippered Weigh-IN Bag. The heavy-duty, marine-grade zipper eliminates water dumping between fish, while the internal mesh liner...
Airhead 4 Section Water Ski Tow Rope - Red/Black/Blue
$39.95
$39.95
$39.95
Airhead's 75-foot water ski tow rope delivers versatility for skiing, wakeboarding, and kneeboarding. The premium aluminum-core handle features molded finger protectors for a secure, comfortable gr...
Airhead Classic Floating Sunglasses with polarized lenses for watersports and boating - Black
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$29.95
$29.95
$29.95
The Airhead Classic Floating Sunglasses are built for life on the water, combining lightweight comfort, polarized clarity, and a floating design that helps prevent lost sunglasses during your favor...
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Airhead Deluxe Tube Tow Rope - Blue and Yellow
$24.95
$24.95
$24.95
Airhead's Deluxe Tube Tow Rope brings reliable performance to your water adventures. This 60-foot multi-colored rope is engineered to handle the demands of 2-person towable tubes, with a robust 2,3...
Airhead Mable Tailgate 2 - Blue and Orange
$329.95
$329.95
$329.95
Introducing the Airhead Mable Tailgate 2—the ultimate versatile towable that transforms your water adventures. Our patent-pending adjustable tailgate delivers three distinct riding experiences: upr...
Air Head Orb Tow Ball
$69.95
$69.95
$69.95
The Airhead Orb booster ball keeps your tube tow rope elevated and out of the water and wake, allowing your tube to respond instantly to the boat's directional changes. Essential for boats with low...
Airhead Pool Float Pump - Yellow
$24.95
$24.95
$24.95
Airhead Pool Float Pump delivers powerful 12-volt inflation with an impressive 290 liters per minute output. Perfect for quickly inflating towables, blowup boats, pools, mattresses, and beach toys ...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.