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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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6th Sense Bodega Creature Bait - Black and Blue
+7
+6
+5
+4
+3
+2
$6.99
$6.99
$6.99
The 6th Sense Bodega Creature Bait offers dynamic action and varied textures that keep bass intrigued and biting. Its ribbed body secures your hook firmly, while large flapping appendages create en...
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6th Sense Plump Panorama Swimbaits - Live Gizzard Shad
+3
+2
+1
$8.95
$8.95
$8.95
Engineered for trophy-class bass, the 6th Sense Plump Panorama delivers a substantial profile with realistic scale patterns and lifelike 3D eyes. Its thicker body displaces more water and handles h...
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Bass Assassin FFS Shad Swimbaits - Albino Shad
+5
+4
+3
+2
+1
$5.99
$5.99
$5.99
The Bass Assassin FFS Shad is engineered for forward-facing sonar success, featuring a lifelike baitfish profile that triggers aggressive strikes from pressured bass. Its long, straight tail darts ...
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Bass Mafia Money Bag - 16 x 13
from $11.95
from $11.95
$11.95
The Bass Mafia Money Bag is your ultimate solution for reliable, heavy-duty storage on the water and beyond. Engineered to withstand the toughest conditions, these bags are up to 20x stronger than ...
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Berkley PowerBait Triple Minnow Rig Kit
$19.95
$19.95
$19.95
Master the art of multi-bait presentations with the Berkley PowerBait Triple Minnow Rig Kit. This innovative system features two upper dummy arms and a direct line-through design that eliminates ta...
Berkley Rip Fish Lipless Crankbait - Black Silver
+4
+3
+2
+1
$11.99
$11.99
$11.99
Master vertical presentations with the Berkley Rip Fish Lipless Crankbait, engineered for sonar-guided precision fishing. Its fast-sinking, flat-bottom design gives you exact control over descent a...
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Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
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Bill Lewis Hammer Trap - Baton Rouge
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
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Bill Lewis Zig-Zag Topwater Bait - Bone
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
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Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black with Black Nickel Blade
$10.95
$10.95
$10.95
Experience explosive strikes with Black's Custom Lures Clacking Toad Toater Buzzbait. Designed with a blade and hook spaced to prevent interference, it ensures bass attack without hesitation. Easil...
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Bubba Small Shears - Red
$21.95
$21.95
Compact yet feature-rich, the Bubba Small Shears deliver professional-grade cutting performance in a pocket-sized package. The titanium-nitride coated, micro-serrated blades slice through line and ...
Bubba Smart Fish Scale LITE
$69.95
$69.95
The Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +/- 0.3% accuracy, it delivers reliable measurements every t...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
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Bucca Brand Trick Shad - Pearl Bone
+5
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+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
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40% Off
Canyon Guide Outfitters Fleece Lined Flannel Button Up Jacket - Orange and Blue
$41.99
$41.99
$69.99
Crafted for outdoor enthusiasts who demand durability and comfort, the Canyon Guide Outfitters Fleece Lined Flannel Button Up Jacket delivers reliable warmth without the bulk. The 100% cotton shell...
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40% Off
Canyon Guide Outfitters Fort Dodge Quilted Jacket
$41.99
$41.99
$69.99
Stay warm and comfortable on the water with the Canyon Guide Outfitters Fort Dodge Quilted Jacket. This versatile flannel button jacket features a durable 100% cotton shell that resists the element...
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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.