FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other

Rapala

45 products
Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Crankbait Type Show all Crankbait Type
Diving Depth Show all Diving Depth
Rapala 20lb High-Vis Digital Scale
$179.99
$179.99
$179.99
Experience the most accurate weight measurements with the Rapala 20lb High-Vis Digital Scale. Its oversized E-Ink display is easy to read from any angle, while the external strain gauge provides pr...
Sold Out
Rapala 4
$14.99
$14.99
Enhance your fishing game with the Rapala 4" Hook File. Treated with silicone, its double-sided blade features an ultra-fine cutting edge for razor-sharp hooks. Its compact size and ergonomic handl...
Rapala 4
$8.99
$8.99
The Rapala 4" Panfish Pliers are a must-have tool for any angler. With their narrow gripping nose, tough carbon steel construction, and compact size, these pliers provide excellent control and reac...
Rapala Mini Pliers - 5
$8.99
$8.99
Get the perfect catch with Rapala's 5" Mini Pliers! Our spring loaded, carbon steel needle-nose pliers are designed with a nickel plated finish and a side cutter that is perfect for thin line and l...
Rapala 6.5
$10.99
$10.99
Experience the ultimate in fishing gear with Rapala's 6.5" Angler's Pliers! Made of durable carbon steel, these pliers are built to last. The co-molded grip and double leaf spring provide comfort a...
Rapala 6” Fish N’ Fillet Knife
from $19.99
from $19.99
Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of N...
Choose Options
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Silver
+2
+1
$9.99
$9.99
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Choose Options
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Choose Options
Rapala Claptail Topwater Baits - Black Back Shad
+5
+4
+3
+2
+1
$21.95
$21.95
$21.95
Designed by legendary angler Jacob Wheeler, the Rapala Claptail 110 topwater lure combines innovation with proven performance. Its metal prop and trailing blade collide during retrieves, generating...
Choose Options
Rapala Countdown Minnow - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $8.99
from $8.99
The Rapala Countdown Minnow sinks steadily at one foot per second, allowing precise depth control to consistently reach fish wherever they’re holding—whether suspended, near weed tops, or along b...
Choose Options
Rapala CrushCity Freeloader Swimbait - Electric Shad
+16
+15
+14
+13
+12
+11
from $6.49
from $6.49
The Rapala Crush City Freeloader Swimbait was designed in collaboration with MLF pro Jacob Wheeler to deliver a natural baitfish profile with subtle, deadly action. Built for anglers who demand per...
Choose Options
Rapala Crush City Bronco Bug - Green Pumpkin Blue
+12
+11
+10
+9
+8
+7
$7.49
$7.49
Experience the ultimate in bait perfection with the Rapala Crush City Bronco Bug. Its Smart Injection Technology combines customized colors, flakes, salt, and scent for the ideal presentation. With...
Choose Options
Rapala Crush City Cleanup Craw - Green Pumpkin
+3
+2
+1
$7.95
$7.95
$7.95
Engineered with pro angler Jacob Wheeler, the Rapala Crush City Cleanup Craw delivers tournament-winning performance in a compact package. Aggressive flanged claws generate a tight, enticing kickin...
Choose Options
Rapala Crush City Janitor Worms - Green Pumpkin
+3
+2
+1
$6.95
$6.95
$0.00
The Rapala Crush City Janitor Worm is the perfect choice for finesse fishing. Its tapered tail provides lifelike movement, while Rapala's Smart Injection Technology adds custom colors, flake, salt,...
Choose Options
Rapala Crush City Jerk Swimbaits - Albino Pearl
+5
+4
+3
+2
+1
$7.95
$7.95
$7.95
Master the art of finesse fishing with the Rapala Crush City Jerk 3.75" Soft Jerkbait. Its distinctive fork-shaped tail quivers responsively with minimal rod movement, while the ribbed belly and re...
Choose Options
Rapala CrushCity Mayor Swimbaits - Albino Pearl
+11
+10
+9
+8
+7
+6
from $6.49
from $6.49
$6.49
Experience the ultimate fishing adventure with Rapala's CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, an...
Choose Options


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.