FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

3 Brothers Baits Loaded Dice cube soft plastic finesse bait for bass fishing 3 Brothers Baits Loaded Dice cube soft plastic finesse bait for bass fishing
+4
+3
+2
+1
$12.95
$12.95
The 3 Brothers Baits Loaded Dice is a unique cube-style soft plastic bait designed to deliver maximum durability, action, and versatility. Made from SSP (Super Stretchy Plastic), this innovative ba...
Choose Options
6th Sense Bodega Creature Bait - Black and Blue 6th Sense Bodega Creature Bait - Green Pumpkin
+7
+6
+5
+4
+3
+2
$6.99
$6.99
$6.99
The 6th Sense Bodega Creature Bait offers dynamic action and varied textures that keep bass intrigued and biting. Its ribbed body secures your hook firmly, while large flapping appendages create en...
Choose Options
6th Sense Catwalk topwater walking bait with keel belly, 3D eyes, and lifelike gill detailing. Ghost Bone Minnow 6th Sense Catwalk topwater walking bait with keel belly, 3D eyes, and lifelike gill detailing. Sensory Shad
+5
+4
+3
+2
+1
$12.95
$12.95
$12.95
The 6th Sense Catwalk is a topwater walking bait that blends power and finesse in one versatile lure. Designed with a keel-shaped belly, it glides effortlessly just beneath the surface, offering a ...
Choose Options
30% Off
6th Sense Crush 100X Square Bill Crankbait - Green Pumpkin Gill 6th Sense Crush 100X Square Bill Crankbait - Spring Bluegill
+19
+18
+17
+16
+15
+14
$6.95
$6.95
$9.95
The 6th Sense Crush 100X Square Bill Crankbait is engineered to dominate shallow water bass fishing. Designed with Random Reaction Movement, this square bill crankbait produces unpredictable deflec...
Choose Options
6th Sense Crush Dogma Topwater Baits - Baby Shad 6th Sense Crush Dogma Topwater Baits - Bleeding Shad
+10
+9
+8
+7
+6
+5
$9.99
$9.99
$9.99
Elevate your topwater game with the 6th Sense Crush Dogma! Designed to 'walk-the-dog' with ease, its gliding and turning action is sure to attract fish. The cupped mouth spits water, creating more ...
Choose Options
Sold Out
6th Sense Divine Spinnerbait with hand-tied skirt, 3D head, and dual premium blades for bass fishing. Blue-Treuse Flash 6th Sense Divine Spinnerbait with hand-tied skirt, 3D head, and dual premium blades for bass fishing. Bone-Treuse Pearl
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
The 6th Sense Divine Spinnerbait is built to deliver balanced power, vibration, and durability. Constructed with heat-treated stainless-steel spring wire, this spinnerbait offers long-lasting perfo...
6th Sense Divine Swim Jigs - Baby Bream 6th Sense Divine Swim Jigs - Black Light
+12
+11
+10
+9
+8
+7
$5.99
$5.99
Experience perfection in fishing with the 6th Sense Divine Swim Jig. Designed with intricate eye sockets, gill plates, and 3-D eyes, this jig ensures a realistic and enticing appearance to lure in ...
Choose Options
Sold Out
6th Sense Divine Swimbaits with paddle tail and baitfish profile for natural swimming action in freshwater. Clearwater Rose 6th Sense Divine Swimbaits with paddle tail and baitfish profile for natural swimming action in freshwater. Ghost Ice Minnow
+8
+7
+6
+5
+4
+3
$4.99
$4.99
$4.99
The 6th Sense Divine Swimbaits are designed for maximum action and durability. Featuring an ultra-thin paddle tail, these soft plastics deliver a rapid kicking motion that works at any retrieve spe...
6th Sense Juggle Minnow soft plastic trailer with fork tail and 3D ridgelines for multi-rig bass fishing. Ghost Ice Minnow 6th Sense Juggle Minnow soft plastic trailer with fork tail and 3D ridgelines for multi-rig bass fishing. ghost minnow
+7
+6
+5
+4
+3
+2
$4.99
$4.99
$4.99
The 6th Sense Juggle Minnow is a highly versatile soft plastic bait, engineered for maximum movement and lifelike presentation. Its 3D ridgelines and bulbous tail create natural swimming a...
Choose Options
6th Sense Plump Panorama Swimbaits - Live Gizzard Shad 6th Sense Plump Panorama Swimbaits - Live Threadfin Shad
+3
+2
+1
$8.95
$8.95
$8.95
Engineered for trophy-class bass, the 6th Sense Plump Panorama delivers a substantial profile with realistic scale patterns and lifelike 3D eyes. Its thicker body displaces more water and handles h...
Choose Options
6th Sense Provoke 106X Jerkbaits - 4K Gizzard 6th Sense Provoke 106X Jerkbaits - 4K Shad
+25
+24
+23
+22
+21
+20
$14.99
$14.99
$14.99
 The 6th Sense Provoke 106X Jerk Bait is the perfect tool to give you an edge on the water. Designed by the top pros, it features a uniquely engineered tapered tail design for an unparalleled darti...
Choose Options
30% Off
6th Sense Quake Lipless Crankbait - Brown Eye 6th Sense Quake Lipless Crankbait - Cherry Limeade
+25
+24
+23
+22
+21
+20
from $6.99
from $6.99
$9.99
The 6th Sense Quake Lipless Crankbaits are a unique way to catch fish. Their duel flat back design grabs more water and increases vibrations that draw in the fish. Featuring sharp black nickel hook...
Choose Options
6th Sense Silicone Replacement Skirts in custom color blends for jig and spinnerbait customization. 6th Sense Silicone Replacement Skirts in custom color blends for jig and spinnerbait customization.
+35
+34
+33
+32
+31
+30
$3.29
$3.29
$3.29
Refresh your tackle with the 6th Sense Silicone Replacement Skirts (5-Pack), crafted from premium silicone and blended in exclusive color patterns for lifelike underwater action. These custom skirt...
Choose Options
6th Sense The Draw Glide Baits - 4K Shad 6th Sense The Draw Glide Baits - Shad Burst
+2
+1
$49.99
$49.99
$49.99
The Draw Glide Baits deliver versatile action that matches your retrieve style—whether you're after a smooth, steady glide or explosive twitching strikes. Engineered with swivel hook hangers that k...
Choose Options
6th Sense Trace 6 6th Sense Trace 6
+8
+7
+6
+5
+4
+3
$34.95
$34.95
The 6th Sense Trace Swimbait delivers exceptional quality and performance without breaking the bank. This highly realistic baitfish imitator features a 4-piece body construction with an interchange...
Choose Options
6th Sense Vega Frog - Baby Bluegill 6th Sense Vega Frog - Baby Bullfrog
+16
+15
+14
+13
+12
+11
$9.99
$9.99
The 6th Sense Vega Frog is built for serious topwater action, combining innovation with practical performance. Its leak-resistant belly plug minimizes water retention, so you can focus on fishing, ...
Choose Options


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.