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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Rapala Skitter Pop 5 Topwater Baits - Lime Frog Rapala Skitter Pop 5 Topwater Baits - Shad
+3
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+1
$11.69
$11.69
Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rapala X-Rap Jerkbait Series - Southern Reel Outfitters Rapala X-Rap Jerkbait Series - Southern Reel Outfitters
+9
+8
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+4
$9.99
$9.99
When Rapala introduced the X-Rap they not only brought a great new bait to the fishing community, they introduced an entire fishing system. The versatility of the X-Rap allows an angler to impart a...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
+69
+68
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+64
$7.99
$7.99
$0.00
Experience the power and versatility of the Bill Lewis Rat-L-Trap Lipless Crankbait, known for its loud and flashy design. With a wide range of colors, this bait is perfect for any fishing conditio...
Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters
+20
+19
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+15
$8.59
$8.59
Step up the action and the casting distance with the Bill Lewis Rat-L-Trap Magnum Trap Crankbait. The Rat-L-Trap Magnum Trap features a 3/4 oz design with a wider wobble during retrieve. The 3/4 oz...
Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Red Crawfish Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Chrome Black Back
+3
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+1
from $6.59
from $6.59
Experience explosive action from the Bill Lewis Rat-L-Trap Mini-Trap Crankbaits. Realistic details and sounds make these lipless wonders irresistible to bass, saltwater species, and more. Pro angle...
50% Off
Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Bone Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Black Shad
+3
+2
+1
$6.49
$6.49
$12.99
The Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits are a must-have for bass fishing enthusiasts, featuring a 1 oz weight and 3 unique topwater actions. Its 90 degree angled cut allows fo...
Reaction Innovations Skinny Dipper Paddletail Swimbait Reaction Innovations Skinny Dipper Paddletail Swimbait
+3
+2
+1
$6.99
$6.99
Reaction Innovations Skinny Dipper paddletail swimbait is a versatile bait that can be rigged weedless, fished with or without weights, Carolina rigged or fished just about any other way you'd like...
Reaction Innovations Sweet Beaver Creature Baits Reaction Innovations Sweet Beaver Creature Baits - Dirty Sanchez
+16
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+14
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+11
$5.99
$5.99
$5.59
Looking for a versatile and durable fishing bait? Look no further than Reaction Innovations Sweet Beaver Creature Baits! With its unique design and ability to split into one or two tails, this soft...
Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters
+6
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+1
$6.99
$6.99
The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundReds of thousands of dollars in bass tournaments...
Right Bite Baits Large Salty Tube - Black Blue Flake Right Bite Baits Large Salty Tube Black Blue Flake
+19
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from $5.49
from $5.49
$4.49
Right Bite Baits Large Salty Tube offers a hand-dipped and heavily salted design that's perfect for flipping or casting in heavy cover. With a range of colors to choose from, these 4" and 5" tubes ...
Right Bite Baits Small Salty Tube - Black Red Flake Right Bite Baits Small Salty Tube - Amber Purple
+20
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from $3.30
from $3.30
  Our tubes are hand-dipped and heavily salted. The 2 ½” and 3 ½” are very effective when used with our insider leadheads.   Length Quantity 2.5" 10 2.75"  10
Rio Pool Noodle TB Flies
+2
+1
$2.99
$2.99
RIO’s Pool Noodle was designed after a Montana trip when a similar worm fly was working great, however constantly getting hung up. The obvious answer to this was to add a tungsten bead and a jig ho...
Rio Sow Bug Hackle TB Flies
$2.49
$2.49
The Sow Bug Soft Hackle TB is the same as our Sow Bug Soft Hackle, but with a hot tungsten bead to wake up those sleepy winter trout, and to get a little extra depth in fast runs. Color Hook Siz...
Rio Sow Bug Soft Hackle Flies
$2.99
$2.99
An exceptionally deadly pattern to swing as a soft hackle. Trout eat it as a sow bug imitation, a mayfly emerger, or a caddis pupa, and the grabs are almost always hard and positive.
River2Sea Bubble Walker - Terminator River2Sea Bubble Walker - Powder
+4
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+2
+1
$9.99
$9.99
Experience the power of the River2Sea Bubble Walker--a walking bait that leaves a bubble trail, with tungsten rattles to attract the big fish. Three premium trebles ensure a secure grip, and a conc...
River2Sea Phat Mat Daddy Frog Kit
$7.99
$7.99
Upgrade and change the sound of any hollow body frog with the River2Sea Phat Mat Daddy Frog Kit. The two rattles and one plopper tail included in the kit gives anglers the option to add different ...

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