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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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River2Sea Rover Topwater Baits River2Sea Rover Topwater Baits
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from $11.99
from $11.99
The River2Sea Rover 128 Topwater Lure is the new generation of walking bait. Rover’s action turns the leisurely weekend dog walk into a sprint through the park. Instead of the gliding action angle...
River2Sea S Waver Swimbait - Abalone Shad River2Sea S Waver Swimbait - Baby Bass
+9
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+4
from $15.99
from $15.99
$15.99
The River2Sea S Waver Swimbait is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wak...
River2Sea Tactical Bassin Crankbait Glass Minnow River2Sea Tactical Bassin Crankbait Metallic Shad
+4
+3
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+1
$15.99
$15.99
Designed by TacticalBassin's own Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait brings a new approach to crankbait fishing. With a tight action, strong rattle, and impeccable color ...
River2Sea Whopper Plopper - Mullet River2Sea Whopper Plopper - Bluegill
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from $9.99
from $9.99
$9.99
Revel in the sound of success with the River2Sea Whopper Plopper. Created by legendary angler Larry Dahlberg, this topwater disruption will have bass biting in no time. Its unique design ensures an...
River2Sea Worldwide Spoon Bluegill River2Sea Worldwide Spoon Chrome
+4
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+1
$9.99
$9.99
The River2Sea Worldwide Spoon is perfect for open water casting, vertical fishing, ledge pumping, and spoon jacking in docks. It’s perfectly cupped and weighted for the best fall rate. As the spoon...
Roboworm Straight Tail Worms - Aarons Green Pumpkin Roboworm Straight Tail Worms - Aarons Magic Red Black Flake
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$4.99
$4.99
Experience finesse fishing like never before with the Roboworm Straight Tail Worms. Combining state-of-the-art robotic technology with their unique color combinations, these super soft plastic worm...
50% Off
Savage Gear DC Walker Frog Savage Gear DC Walker Frog
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$5.99
$5.99
$11.99
A must-have for any frog enthusiast, the Savage Gear DC Walker Frog utilizes cutting-edge manufacturing process to bolster action and performance. Featuring Savage Gear’s DC (Dual Chamber) technolo...
Savage Gear Prop Walker Bone Savage Gear Prop Walker Black
+3
+2
+1
$14.99
$14.99
Part pencil popper, part prop bait, the Savage Gear Prop Walker offers a hybrid design that gives anglers the best of both worlds. Designed with durable, detachable PVC blades, the Savage Gear Prop...
Scum Frog Hollow Body Frogs - Natural Black Green Scum Frog Hollow Body Frogs
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$4.99
$4.99
Discover the unique experience of fishing with Southern Lure Company's Scum Frogs! Their special design lets you access areas other lures can't reach, and its soft body provides plenty of catching ...
Smithwick Floating Rattlin Rogue Smithwick Floating Rattlin Rogue
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$7.99
$7.99
Equipped with extra-loud rattle chambers to bring fish in over long distances, the Rattlin' Rogue lure from Smithwick has a wild, wounded-minnow action that is effective all year long. Cast it and ...
Smithwick Suspending Rattlin Pro Rogue Smithwick Suspending Rattlin Pro Rogue
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$7.99
$7.99
The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling u...
Smithwick Suspending Super Rogue Smithwick Suspending Super Rogue
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$7.99
$7.99
Smithwick's Super Rogue lures cast far, run true and offer unmatched durability! Featuring a unique scale pattern and realistic eyes, these effective lures are equipped with Smithwick's counterbala...
Smithwick Topwater Devil's Horse Black Back Dark Green Smithwick Topwater Devil's Horse Chrome Black Back
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$7.99
$7.99
If you didn’t know that the top bass-fishing pros still ride the Devil’s Horse to victory each year, you might think it’s just too “dated” to catch fish. Every year, however, the Devil’s Horse is c...
Southern Pro Tackle Lit'l Hustler Crappie Tube - Black Chartreuse Southern Pro Tackle Lit'l Hustler Crappie Tube
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$1.49
$1.49
Plastic tube baits have long been in the arsenal of savvy crappie fishermen 1-1/2 in long 10 pack Weight: Approximately: .01 pounds
25% Off
Spro Aruku Shad Lipless Crankbaits - Delta Craw Spro Aruku Shad Lipless Crankbaits - Delta Chrome
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$6.74
$6.74
$8.99
The Spro Aruku Shad Lipless Crankbait is the ultimate lure for reaching those elusive bass hiding in weed beds. With its unique nose-down action and weedless design, you'll effortlessly glide throu...
25% Off
Spro Bronzeye Frogs - 15th Albino 65 Spro Bronzeye Frogs - Albino 65
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$8.99
$8.99
$11.99
Take your frog fishing to the next level with the Spro Dean Rojas Bronzeye Frog. Designed with the powerful Gamakatsu EWG Double Frog Hook, this frog is perfect for strong rods and braided line. Wi...

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