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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Strike King Tour Grade Titanium Umbrella Rig Strike King Tour Grade Titanium Umbrella Rigs
+3
+2
+1
$19.99
$19.99
The Strike King Tour Grade Titanium Umbrella Rig is a versatile system that imitates a school of bait fish. It is made with .027 diameter titanium wire, which eliminates kinks, breakage and metal f...
Talon Custom Billy Mac Fishing Jigs - Arkansas Craw Talon Custom Billy Mac Fishing Jigs - Billy's Pumpkin Blue
+11
+10
+9
+8
+7
+6
$5.49
$5.49
$5.49
The Talon Custom Billy Mac Fishing Jigs, developed with Elite Series pro Billy McCaghren, offers reliable performance and precision design for freshwater anglers. With a strong Mustad UltraPoint ho...
Thomas Buoyant Minnow Flutter Spoon - Brown Trout - Southern Reel Outfitters Thomas Buoyant Minnow Flutter Spoons - Rainbow Trout - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $3.99
from $3.99
The Thomas Buoyant Minnow has been a killer trout and salmon lure since receiving a U.S. patent in 1946. Its erratic-action wobbler perfectly replicates the frantic motions of a baitfish, while its...
Three Brothers Baits Loaded Dice - Albino Three Brothers Baits Loaded Dice - Black Blue
+9
+8
+7
+6
+5
+4
$12.95
$12.95
$12.95
Introducing the Three Brothers Baits Loaded Dice - the ultimate cube style bait! Made from our stretchy and durable SSP material, these baits stay on the hook for endless catches. Coated in our irr...
Toad Thumper Bad Craw - Bad Craw Toad Thumper Bad Craw - Black Blue Flake
+8
+7
+6
+5
+4
+3
$5.95
$5.95
Toad Thumper Bad Craws bring life-like action to every cast, triggering monster strikes with every twitch of your rod. Enjoy the realistic undulations of this highly detailed crawfish bait, from th...
Toad Thumper Swamper- Walkin' Frogs - Black Toad Thumper Swamper Walkin' Frogs - Bad Chicken
+9
+8
+7
+6
+5
+4
$9.95
$9.95
Experience the ultimate in fishing success with the Toad Thumper Swamper- Walkin' Frogs. Built for superior performance, the Swamper is carefully designed with Super Soft material and Zero line con...
Toad Thumper Thumper Poppin Frogs - Black Toad Thumper Thumper Poppin' Frogs
+9
+8
+7
+6
+5
+4
$9.95
$9.95
The Toad Thumper Lure Co Thumper is your go-to for tackling bass in thick cover. Constructed from super soft material, it provides greater collapsibility and offers a higher hook-up rate. The large...
Trout Magnet Trout Magnet
+13
+12
+11
+10
+9
+8
$2.39
$2.39
The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait...
Umpqua Barr's Copper John Flies - Gold Copper Umpqua Barr's Copper John Flies - Gold Green
+3
+2
+1
$2.49
$2.49
$2.49
Umpqua Feather Merchants' Barr's Copper John is a must-have for any fly fishing outing. Its light-reflecting copper abdomen and heavy beaded head make it ideal for fast and deep-water fishing. Plus...
Umpqua Bead Head Emerger Barr Flies Umpqua Bead Head Emerger Barr Flies
+2
+1
$2.49
$2.49
$2.49
John Barr created this bead head fly after a frustrating day on Nelson's Spring Creeks. That night in his room, the Barr Emerger was born and with it one of the most productive emerger patterns on ...
Umpqua CDC Biot Comparadun Flies - BWO
$3.99
$3.99
Feel the excitement of fly fishing like never before with the Umpqua CDC Biot Comparadun. Skillfully hand-tied with the finest materials, this dry fly is designed to float on the surface and mimic ...
Umpqua Clouser Minnow Flies - Sexy Shad Umpqua Clouser Minnow Flies - Black
+3
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+1
$3.29
$3.29
The Umpqua Clouser Minnow is a classic streamer fly, able to catch a wide range of gamefish in both freshwater and salt. The lead dumbell eyes help to get this fly down deep while the bucktail and ...
Umpqua Creek Crawler Flies - Tan Umpqua Creek Crawler Flies - Olive
+3
+2
+1
$7.95
$7.95
Be prepared to slay with the Umpqua Creek Crawler fly! Boasting an incredibly realistic crayfish pattern and durable components, you won't miss a beat while fishing for warm or cold water species. ...
Umpqua Crystal Stimulator -Tan
$2.89
$2.89
$2.89
Crystal Stimulator
Umpqua Dolly Llama
$4.95
$4.95
A high-profile pattern that works great as an attractor for Large trout and other fish. Strips of Flashabou add to its attracting power. Per each.Size: 2.
Umpqua Double Gonga Flies - Black Umpqua Double Gonga Flies - Olive
+2
+1
$10.49
$10.49
Experience the power of the Umpqua Double Gonga Flies! Crafted with Craven's Double Gonga, lead eyes for weight, and an articulated body, these flies are both mammoth and easy to cast. Try fishing ...

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