FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Crankbait Type Show all Crankbait Type
Diving Depth Show all Diving Depth
6th Sense Bamboosa Worms - Blood Apple
+7
+6
+5
+4
+3
+2
from $5.99
from $5.99
$5.99
The 6th Sense Bamboosa Worm delivers a fresh twist on the classic stick bait with a ribbed body that moves naturally through water, enticing bites with every shimmy. Its tapered tail adds subtle, i...
Choose Options
6th Sense Bodega creature bait soft plastic crawfish bass fishing lure
+7
+6
+5
+4
+3
+2
$6.99
$6.99
$6.99
The 6th Sense Bodega Creature Bait delivers aggressive action and irresistible movement designed to trigger reaction strikes from bass. Built with a ribbed body that holds hooks securely, this soft...
Choose Options
6th Sense Catwalk topwater walking bait with keel belly, 3D eyes, and lifelike gill detailing. Ghost Bone Minnow
+5
+4
+3
+2
+1
$12.95
$12.95
$12.95
The 6th Sense Catwalk is a topwater walking bait that blends power and finesse in one versatile lure. Designed with a keel-shaped belly, it glides effortlessly just beneath the surface, offering a ...
Choose Options
6th Sense Crush Dogma Topwater Baits - Baby Shad
+10
+9
+8
+7
+6
+5
$9.99
$9.99
$9.99
Elevate your topwater game with the 6th Sense Crush Dogma! Designed to 'walk-the-dog' with ease, its gliding and turning action is sure to attract fish. The cupped mouth spits water, creating more ...
Choose Options
6th Sense Divine Swim Jigs - Baby Bream
+12
+11
+10
+9
+8
+7
$5.99
$5.99
$5.99
Experience perfection in fishing with the 6th Sense Divine Swim Jig. Designed with intricate eye sockets, gill plates, and 3-D eyes, this jig ensures a realistic and enticing appearance to lure in ...
Choose Options
6th Sense Freshwater Shindo Shad - Green Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Built with key features that make it the best minnow bait on the market, the 6th Sense Freshwater Shindo Shad features convex eyes, 3D scale texture, and bold gill plates that provide incredible re...
Choose Options
6th Sense Plump Panorama Swimbaits - Live Gizzard Shad
+3
+2
+1
$8.95
$8.95
$8.95
Engineered for trophy-class bass, the 6th Sense Plump Panorama delivers a substantial profile with realistic scale patterns and lifelike 3D eyes. Its thicker body displaces more water and handles h...
Choose Options
25% Off
6th Sense Provoke 106X Jerkbaits - 4K Gizzard
+25
+24
+23
+22
+21
+20
$11.24
$11.24
$14.99
 The 6th Sense Provoke 106X Jerk Bait is the perfect tool to give you an edge on the water. Designed by the top pros, it features a uniquely engineered tapered tail design for an unparalleled darti...
Choose Options
30% Off
6th Sense Quake Lipless Crankbait - Brown Eye
+25
+24
+23
+22
+21
+20
from $6.99
from $6.99
$9.99
The 6th Sense Quake Lipless Crankbaits are a unique way to catch fish. Their duel flat back design grabs more water and increases vibrations that draw in the fish. Featuring sharp black nickel hook...
Choose Options
25% Off
6th Sense Silicone Replacement Skirts in custom color blends for jig and spinnerbait customization.
+35
+34
+33
+32
+31
+30
$2.46
$2.46
$3.29
Refresh your tackle with the 6th Sense Silicone Replacement Skirts (5-Pack), crafted from premium silicone and blended in exclusive color patterns for lifelike underwater action. These custom skirt...
Choose Options
6th Sense The Draw Glide Baits - 4K Shad
+2
+1
$49.99
$49.99
$49.99
The Draw Glide Baits deliver versatile action that matches your retrieve style—whether you're after a smooth, steady glide or explosive twitching strikes. Engineered with swivel hook hangers that k...
Choose Options
6th Sense Trace 6
+8
+7
+6
+5
+4
+3
$34.95
$34.95
$34.95
The 6th Sense Trace Swimbait is a highly realistic, multi-jointed bait designed to trigger aggressive reaction strikes from big bass. Featuring a 4-piece body construction, this swimbait delivers a...
Choose Options
6th Sense Vega Frog - Baby Bluegill
+16
+15
+14
+13
+12
+11
$9.99
$9.99
The 6th Sense Vega Frog is built for serious topwater action, combining innovation with practical performance. Its leak-resistant belly plug minimizes water retention, so you can focus on fishing, ...
Choose Options
ACC Crappie Snax – The Club - The Goblin
+7
+6
+5
+4
+3
+2
$4.99
$4.99
$4.99
Upgrade your fishing game with ACC Crappie Snax – The Club! Our bold and durable soft plastic bait features a long tail that flutters and vibrates, enticing even the most stubborn fish. Catch more ...
Choose Options
Sold Out
Acme Tackle Kastmaster Bucktail Chrome
+2
+1
from $5.99
from $5.99
$5.99
The Acme Tackle Kastmaster Bucktail combines the legendary erratic shimmer of a Kastmaster with the lifelike appeal of a bucktail for unstoppable versatility. This proven lure triggers strikes from...
Sold Out
Acme Tackle Kastmaster Spoons - Gold
$6.99
$6.99
$6.99
The Acme Tackle Kastmaster Spoon is one of the most trusted and versatile metal lures ever made. Known for its wild, erratic action and unmatched durability, the Kastmaster delivers long, aerodynam...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.