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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Head Hunter Shad Dad Crankbaits - Alabama Craw Head Hunter Shad Dad Crankbaits - Blazin Daddy
+9
+8
+7
+6
+5
+4
$9.59
$9.59
$9.59
Experience high performance fishing at an incredible price with the Head Hunter Shad Dad Crankbait. Its sharp tapered tail creates a tight, irresistible wiggling action that lures in even the most ...
Head Hunter Stack-It Jig Heads - Unpainted
$4.79
$4.79
Introducing the Head Hunter Stack-It Jig Heads, designed by Bass Master Classic champion Bobby Murray. These jigs offer precise vertical jigging for deep water, secure connections for multiple head...
Head Hunter Weedless Jig Heads in Chartreuse, round head design with weed guard, pack of 8 for snag-resistant freshwater fishing Head Hunter Weedless Jig Heads in Flo Orange, round head design with weed guard, pack of 8 for snag-resistant freshwater fishing
+4
+3
+2
+1
$3.99
$3.99
The Head Hunter Weedless Jig Heads are built for versatile freshwater and light cover conditions. Designed with a durable round head and a weed guard, they help reduce snags in vegetation or struct...
Heddon Lures One Knocker Spook Topwater Lures - Southern Reel Outfitters Heddon Lures One Knocker Spook Topwater Lures - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$8.49
$8.49
The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually...
Heddon Lures Spit'n Image Shad Topwater Lures - Southern Reel Outfitters Heddon Lures Spit'n Image Shad Topwater Lures - Southern Reel Outfitters
+5
+4
+3
+2
+1
$7.99
$7.99
Perfectly mimicking the shape and movement of a fleeing shad, the Heddon Spit N’ Image cruises on top of the water with a tempting action that lets bass know that it’s time to eat. The unique walki...
Heddon Lures Super Spook Jr. Topwater Lure Heddon Lures Super Spook Jr. Topwater Lure
+9
+8
+7
+6
+5
+4
$7.99
$7.99
$7.99
The Heddon Super Spook is a tremendous advance in the art of topwater fishing. It has great fish catching colors and beautiful light reflecting finishes that will attract a lot of attention, gettin...
Heddon Lures Super Spook Topwater Lures Heddon Lures Super Spook Topwater Lures
+9
+8
+7
+6
+5
+4
$7.39
$7.39
The backbone of the famous Heddon Zara Spook family is the Super Spook. The feature setting these models apart from other Zaras is their super stout hardware system, from line ties to hooks, all de...
Heddon Lures Tiny Torpedo Topwater Lure Baby Bass Heddon Lures Tiny Torpedo Topwater Lure Black Shore Minnow
+12
+11
+10
+9
+8
+7
$6.49
$6.49
The Heddon Torpedo has been the world's No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo's aerodynamic shap...
Heddon Lures Zara Puppy Topwater Lure Heddon Lures Zara Puppy Topwater Lure
+7
+6
+5
+4
+3
+2
$7.99
$7.99
$7.99
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a Smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is ...
Heddon Lures Zara Spook Topwater Lures - Filter Shad Heddon Lures Zara Spook Topwater Lures - Fluorescent Green Crawdad
+2
+1
$7.49
$7.49
The legendary Heddon Zara Spook is a must-have for any topwater fishing enthusiast. Its iconic walk-the-dog retrieve, perfected over 50 years ago, continues to attract big fish and dominate the ma...
Heddon Torpedo Lure Fluorescent Green Crawdad Heddon Torpedo Lure Natural Perch
+5
+4
+3
+2
+1
$6.29
$6.29
The Heddon Baby Torpedo is a proven topwater bait that Smallmouth and Largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pa...
Hildebrandt Colorado Premium Replacement Blades - Gold Hildebrandt Colorado Premium Replacement Blades - Nickel
+2
+1
from $5.95
from $5.95
Simply the best spinner blades available anywhere at any price! Constructed of solid brass, highly polished, and mirror finished in Bright Nickle, 24K Gold, and Copper finishes. Size / Pieces Per P...
Hildebrandt Indiana Premium Replacement Blades Hildebrandt Indiana Premium Replacement Blades
+2
+1
from $5.29
from $5.29
$0.00
Simply the best spinner blades available anywhere at any price! Constructed of solid brass, highly polished, and mirror finished in Bright Nickle, 24K Gold, and Copper finishes. Size/Pieces Per Pac...
Hildebrant Go Getter Spinnerbait - Gold with Black Rainbow Skirt Hildebrant Go Getter Spinnerbait - Gold with Bruiser Skirt
+2
+1
$9.99
$9.99
Elevate your fishing game with the Hildebrandt Go Getter Spinnerbait! Designed to catch bass day or night, it features durable silicone skirts and 24K gold plated blades for maximum movement and at...
50% Off
Jacob Ash Hot Shot Beanie
$7.49
$7.49
$14.99
The "Guide" ThermalCHR™ stretch fleece beanie is perfect for cold weather excursions keeping the body at a comfortable temperature while out. ThermalCHR™ lining in crown and earflaps with stretch f...
50% Off
Hot Shot Bolt Lighted Knit Beanie Hot Shot Bolt Lighted Knit Beanie
+2
+1
$7.49
$7.49
$14.99
The "Bolt" lighted knit beanie brings light where you need it most. The 5-bulb lighted LED mechanism with integrated 'switch' power pack is placed underneath the front cap. This allows for 12 hours...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.